SEO has become a vital part of running an online business, and your website is no exception. There are several strategies that you can employ to boost your online presence and increase your visibility online. Learn more about these which include keyword research, a link-building campaign, and using your own website to test and tweak your content.
2 Undergo Keyword Research
When it comes to doing SEO for e-commerce businesses, keyword research is crucial. Without the proper keywords, your site won't get the visibility it deserves. Keyword research is important to understand the competition and to get the best results. If you are not ranked first, you will not get the traffic you want and will lose potential conversions.
In addition to the keywords, you should consider the intent of searchers to create a more effective SEO campaign. Approximately 68 percent of online activity starts with a search engine query. Keyword research allows you to know what your target audience searches for, how they search for it, and how to rank well for the right keywords.
3 Use and Test Your Own Website
When doing SEO for your ecommerce business, it's important to test your strategy and monitor your results. It's crucial to make sure that you're attracting new customers and ensuring that your product pages are optimized for mobile use. This is done through making sure the content on your product pages is unique and relevant to your audience. Similarly, you must make sure that your site's HTML is in accordance with industry standards.
4 Undertake a Link Building Campaign
Link building is a crucial part of organic search engine optimization, and is essential for achieving better rankings. Google considers authoritative pages with lots of links more authoritative than those with few or no links. This means that you'll need to do outreach to earn links. Link building is time-consuming, but it's vital to achieve better organic search engine rankings.
To ensure the best results from your link-building efforts, make sure to target relevant blog sites. This will allow you to get more links and mentions from influential blogs. This is a great way to get more links, which will drive traffic to your site. One of the most common ways to do this is to offer free samples. However, this strategy is overused, and creative approaches will yield better results.
5 Understand What Your Competitors Are Doing
One of the most important aspects of SEO is understanding what your competitors are doing. This means keeping track of their websites and online presence to see what they're doing. This will help you figure out how to improve your own results. This includes understanding how your competitors' pages are structured, how they use keywords, and how they use social media to reach potential customers.
One of the most overlooked SEO strategies for eCommerce businesses is a social media presence. This will give your brand credibility, which is important for ranking in search engines. Additionally, social media helps you identify keyword cannibalization, which can push your product pages down the rankings. To find out whether you're being penalized for keyword cannibalization, you can use tools provided by the Similarweb Digital Marketing Intelligence platform.